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The Ethical Ad Platform

Performance Media For The Responsible Marketer

Acquire Casino and Sportsbook Players For Low Costs

By Targeting The Right Audience






Screenshot 2020-08-26 at 15.03.48.png
Screenshot 2020-08-26 at 15.03.48.png


The Ethical Ad Group has developed a unique way to protect minors and vulnerable audiences online from advertising of regulated products such as alcohol and gambling.
We focus on excluding the audiences you don't want so we can focus on targeting the audiences you do want.
Making your marketing more efficient and compliant for regulated industries.​
Working with Ninja Casino we achieved a 54% improvement in FTD acquisition costs.


"This is the future for online acquisition"

—  Christopher Naudi - Head of Online at Editec

We offer the best solution for sustainable gaming within the iGaming industry through our three-tier approach.


Contextual Targeting

By focusing on online content that is aimed at adult audiences we can avoid ads appearing in front of children. If a device is seen to regularly consume content for adults but then from time-to-time children's content this can be flagged as a family device and excluded.  The degree of this targeting can be scaled up/down.

Audience Exclusion

We build audiences of children and problem gamblers through continuously growing deterministic data sources. By attributing specific devices to these vulnerable audiences we can exclude them from our advertising materials.

Predictive Modelling

Our goal is to leverage our existing data sets of children and problem gamblers to develop models that can effectively identify and exclude similar users online. Additionally, we are working on an innovative solution that enables us to identify users who exhibit potential addictive traits. By doing so, we aim to minimize their exposure to gambling activities even before a gambling issue emerges.


Schedule a product run through or meeting in either of our locations in London or Malta

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